The Estée Lauder Companies and Microsoft Copilot Studio transform intelligence | Microsoft Customer Stories
Finding insights across silos can slow innovation. This customer story shows how The Estée Lauder Companies uses Microsoft Copilot Studio to build an agent that consolidates data and delivers intelligence in real time. Teams now access actionable insights instantly, enabling faster and more informed decisions. Read the story to see how Copilot Studio helps organizations reimagine intelligence and contact MPGonline to explore how you can bring similar capabilities to your customers.
ConsumerIQ is an AI agent developed by The Estée Lauder Companies in collaboration with Microsoft Copilot Studio. It leverages the Azure OpenAI Service to analyze various documents, identify trends, and provide strategic recommendations. By centralizing information, ConsumerIQ helps the company reduce the time needed to gather data from weeks to just minutes, enabling product developers and marketers to respond quickly to market trends.
How does ConsumerIQ improve efficiency?
ConsumerIQ significantly improves efficiency by centralizing vast amounts of consumer and market data, which eliminates duplicate efforts and saves both time and money. With a user-friendly interface, employees can quickly access insights, allowing them to make data-driven decisions and accelerate their go-to-market strategies in the competitive beauty industry.
What are the future plans for ConsumerIQ?
The Estée Lauder Companies plans to expand ConsumerIQ's capabilities by integrating additional data sources and scaling its use across all brands and functions. The low-code/no-code features of Copilot Studio will allow them to build a scalable solution that can be applied to other areas of the business, such as supply chain and manufacturing, ensuring they remain competitive in a fast-changing market.
The Estée Lauder Companies and Microsoft Copilot Studio transform intelligence | Microsoft Customer Stories
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